What do my stats mean?

This article helps define what your stat results mean.

Once you have used the Performance Reporter in your dashboard, you will be able to see the Impressions, Page Views, Referrals and Email Enquires for your adverts on FindAMasters and FindAPhD:

Screenshot from the Performance Reporter

The definitions for these terms are as follows:

  • Impressions - This refers to how many times your advert has visibly appeared to our users in the search results on FindAMasters/FindAPhD.
  • Page Views - This refers to how many times your advert has been viewed by our users on FindAMasters/FindAPhD.
  • External Referrals - This refers to how many times external links on your advert, such as text hyperlinks or the Visit Website CTA button, have been clicked by our users on FindAMasters/FindAPhD.
  • Email Enquiries - This refers to the number of enquiries made via the enquiry form displayed on your FindAMasters/FindAPhD advert (if you have one displaying on your page/listing).