Learn to get more from your FindAMasters listings by upgrading your account to Pro and using our UTM auto-tagging
Getting your programmes listed with us on FindAMasters for our thousands of monthly visitors is a great start for promoting your institution. However, by upgrading your account to 'Pro', you will unlock some extra benefits that will help you get more insight and data, such as seeing how you stack up against your competitors, or taking our our UTM auto-tagging for your listings.
What is Pro?
A Pro account is an upgraded version of your normal account* with us on FindAMasters. It brings several new features into your client dashboard that allow you to get more data out of your listings, such as tracking your leads, competitor benchmarking, and stats breakdowns across all if your departments.
*Pro accounts are eligible only for institution-wide users. If you only have a department-only login, you will be unable to activate a Pro account.
Competitor Benchmarking
The competitor benchmarking feature of Pro allows you to compare the performance of your listings on FindAMasters with up to 8 competitors, which you can then view from your dashboard when logged in. You can compare your programme views, referrals and emails.
Once your Pro account is activated, you will be asked if you would like to set up the benchmarking by our Client Services team, where you can then confirm the list of institutions with them.
UTM tagging
Our UTM auto-tagging works in exactly the same way as standard UTM tracking, where a snippet of code is added to the end of a URL so you can record its source in your Google Analytics. When you purchase a Pro account, you can take out our UTM auto-tagging for free. And you can then simply switch our UTM 'on' and our system will automatically add our own UTM tracking to all of your listings and featured advertising on FindAMasters.
Our UTM auto-tagging only works if you use Google Analytics to track UTM activity.
Why do we recommend using our UTM auto-tagging? Well, it can be time-consuming creating dozens of individual UTM tracking links to then manually apply to your listings. Our UTM is automatic, and tags itself to your listings with the flick of a switch on our end.
Additionally, you can also tailor the parameters on our UTM tracking, much like you can with traditional UTM code. Once your UTM auto-tagging has been switched on, simply contact our Client Services team at clients@findauniversity.com and we will be in touch to confirm what parameters you would like to edit.
The editable parameters are
- utm_source
- utm_medium
- utm_campaign
Please note: our UTM tagging runs on a first-click attribution model, meaning credit is given to the advert that is first clicked in a user journey. However, there is a hierarchy within this, with more premium adverts receiving the attribution if clicked on within the journey.
If you would like to find out more about this, please speak to our Client Services team.
How do I activate my Pro account?
If you would like to upgrade your account to Pro, please speak to your Account Manager today and they will begin the upgrade process for you.